PropTech: The Method Shaping the Future of the Real Estate Sector

What Does PropTech Mean and How Is It Applied?

At Mikeli, we continuously work to develop innovative techniques that allow us to remain the leading real estate agency in Santander for buying and selling luxury properties.

In this way, we have progressively adapted our methodology toward what is known as “PropTech” (properties and technology).

We rely on the automation and digitization of business activities as a response to reducing our environmental impact, lowering costs, and also as a strategy to achieve the maximum possible profitability in real estate management..

This real estate market revolution is applied to the activities our company carries out to effectively market each property in our portfolio.

• We work with marketplaces, publishing our properties on the main real estate portals to attract a large volume of traffic.
• We produce professional drone videos, which allow not only a view of the property itself but also its surroundings from above, providing complete and transparent information from an aerial perspective.
• We offer 3D virtual tours, so that potential clients can visit each property as if they were physically there.
• We have our own Digital Marketing department, which develops positioning strategies for the company and for each property.
• Our professional photographer works on every room or corner of the property, so that when it is visited, it closely matches the images previously viewed.
• We have developed a completely innovative website design, which promotes and facilitates interaction with potential clients, with a structure that is easy to navigate, fast, and intuitive.

Do you want to know more about our techniques to maximize the profitability of your property? Contact us!